🦸
Hero Paper
  • 🦸Hero Core
    • Make Smarter Crypto Decisions
    • The Hero
    • The Why
    • The Vision, Mission & Values
    • Disclaimer
  • 🛡️THE HERO ECOSYSTEM
    • Key Components of the Hero Ecosystem
    • Hero AI Search
      • Underlying Technology - Apta
      • Application Examples
    • Hero Wallet
      • Key Features
    • Hero Pay
      • Key Features
    • Hero Market
      • Key Features
    • Hero Browser
      • Key Features
    • Hero Coin
    • Hero ID
      • Key Features
  • 🎯THE OPPORTUNITY
    • Advanced Crypto Analytics For All
    • Crypto Advertising
    • Hero Ad Network
    • Search and Earn
      • Proven Success Models
      • Economic Analysis of Reward Advertising
  • ⚙️TECH STACK
    • Apta Technical Report
    • Tech Video Library
    • Data Engineering System Architecture
    • Smart Contracts
    • Security & Audits
  • 🪙TOKENOMICS
    • Tokenomics Framework
      • Key Features
      • Tokenomics and Utility
      • SWOT Analysis
      • Challenges and Solutions
      • Hero DAO
      • Conclusions on the Tokenomics
  • 👥THE TEAM
    • The Heroes
    • Team Bios
  • 🚀THE ROADMAP
    • Hero’s Journey
  • 📚MISCELLANEOUS
    • Official Links
    • Brand and Marketing Kit
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  1. THE OPPORTUNITY
  2. Search and Earn

Proven Success Models

Unlocking User Engagement With Proven Reward Models for Higher Retention and ROI.

PreviousSearch and EarnNextEconomic Analysis of Reward Advertising

Last updated 6 months ago

  1. Brave Browser's BAT: Brave Browser’s Basic Attention Token (BAT) program has demonstrated the effectiveness of rewarding users for their attention. Brave users earn tokens by viewing privacy-respecting ads, which has led to high user satisfaction and increased engagement.

  2. Lolli's Bitcoin Rewards: rewards users with Bitcoin for shopping online, successfully combining e-commerce with cryptocurrency rewards. This model has proven that incentivizing user participation with tangible rewards leads to higher engagement and retention.

  3. Microsoft Rewards with Bing: incentivizes users to use Bing search by offering points that can be redeemed for gift cards, sweepstakes, and other rewards. This program has been effective in increasing user engagement and loyalty by providing value for users’ search activities.

Increased User Engagement and Ad Performance

Higher Engagement Rates: Incentivizing users with rewards leads to higher engagement rates. When users see a direct benefit from interacting with ads and content, they are more likely to participate actively. This not only boosts user retention but also enhances the overall ecosystem's vibrancy. Data shows that reward-based advertising models can lead to engagement rates that are 2-3 times higher than traditional models​​.

Enhanced Ad Performance: For advertisers, targeted ads mean better performance and higher ROI. When users opt-in to share their data, the ads they see are more relevant, leading to higher click-through rates and conversions. This creates a positive feedback loop where advertisers are willing to invest more, knowing that their ads are reaching the right audience. Studies have shown that targeted ads can achieve up to 4 times higher conversion rates than non-targeted ads.

🎯
Lolli
Microsoft Rewards