---
description: >-
  Unlocking User Engagement With Proven Reward Models for Higher Retention and
  ROI.
---

# Proven Success Models

1. **Brave Browser's BAT:** Brave Browser’s Basic Attention Token (BAT) program has demonstrated the effectiveness of rewarding users for their attention. Brave users earn tokens by viewing privacy-respecting ads, which has led to high user satisfaction and increased engagement.
2. **Lolli's Bitcoin Rewards:** [Lolli](https://www.lolli.com/) rewards users with Bitcoin for shopping online, successfully combining e-commerce with cryptocurrency rewards. This model has proven that incentivizing user participation with tangible rewards leads to higher engagement and retention.
3. **Microsoft Rewards with Bing:** [Microsoft Rewards](https://www.microsoft.com/en-us/rewards) incentivizes users to use Bing search by offering points that can be redeemed for gift cards, sweepstakes, and other rewards. This program has been effective in increasing user engagement and loyalty by providing value for users’ search activities.

### Increased User Engagement and Ad Performance

Higher Engagement Rates: Incentivizing users with rewards leads to higher engagement rates. When users see a direct benefit from interacting with ads and content, they are more likely to participate actively. This not only boosts user retention but also enhances the overall ecosystem's vibrancy. Data shows that reward-based advertising models can lead to engagement rates that are 2-3 times higher than traditional models​​.&#x20;

Enhanced Ad Performance: For advertisers, targeted ads mean better performance and higher ROI. When users opt-in to share their data, the ads they see are more relevant, leading to higher click-through rates and conversions. This creates a positive feedback loop where advertisers are willing to invest more, knowing that their ads are reaching the right audience. Studies have shown that targeted ads can achieve up to 4 times higher conversion rates than non-targeted ads.
